How is the MoviPoster ™ turned on ? There is always an active light source that brings the hologram to life so that when walking from left to right, the viewer passes through the zones where each individual frame can be seen. The ‘playing’ speed changes with the walking speed of the viewers and its static when they stop. Is it really 3D? Undoubtedly one of the main attractions to clients is the 3D effect we can achieve. In particular it has never been possible before to have a 3D effect which appears to protrude into the space in front of the acrylic sheet onto which the hologram is applied, and our promotional film footage shot in Paris shows people reaching to. How is the 3D achieved? This is achieved by mimicking the action of walking past the subject when the image is created: a movie camera records a series of frames while moving left to right on a track. Thus when the hologram is made the viewer will always see one frame with the left eye and a slightly later frame with the right eye. This combination of two different perspectives gives a 3D effect from any point. Can anyone make a MoviPoster ™ ? The process in making a MoviPoster™ is unique only to Colour Holographic. What are the time frames to creating & making a MoviPoster ™ ? Depending on the complexity of the campaign, the materials available for the creative’s and the size of the order, the time frames can take from 4 days to 6 weeks. How do humans view a MoviPoster ™ as 3D? Human beings have binocular vision: the left eye and the right eye have slightly different points of view. Under normal circumstances these two views combine to produce the familiar perception of a three dimensional world. A hologram mimics this by directing a slightly different view to each eye. Is the image real-life? Theoretically a hologram could provide resolution on the same level as light waves: around half a micron or half of a 1000 th of a millimetre. Such a hologram would look as real as reality itself. What is the optimum viewing distance? A hologram works best when viewed from more than two meters away and consideration should be given to ‘beaming’ the image to the place where it will gain maximum visibility. Viewers need to be able to walk around to experience the effect, so confined spaces will not be as effective. Is there a right place for displaying the MoviPoster ™ ? The location chosen for the display is fundamental to gaining the maximum benefit from the crowd stopping appeal of the hologram. Anywhere people congregate, queue or form a captive audience is ideal. What colours are displayed within the MoviPoster ™ ? The MoviPosters™ are displayed in full colour, and look as real as reality itself What is the right height to view a MoviPoster ™? MoviPosters™ are produced to be viewed optimally by a person of average height. The centre of the hologram is positioned 1.6m from the ground, based on where the viewer stands. Therefore, a person that is approximately 1.6m will have the best view of the image. People whose height is above or below average will have a slightly different view of the holograms. Do I need a dedicated light source to view a MoviPoster ™ ? Yes, fixed above or below so that the beam is at a 45 degree angle to the front or back of the hologram. What are the MoviPosters ™ optimum viewing angles? The viewing angle for MoviPosters™ is 30 degrees. It is precisely this (image disappearing outside 30 degree zone) that attracts the attention of viewers. Can the viewing angles be broadened? To increase the oblique viewing angle three light sources can be used, front or backlit: this allows the hologram to ‘play’ three times in sequence as the viewer walks past the display, giving a continuous illuminated image with an approximately 140 degree viewing angle. What are the current sizes of MoviPoster ™ ? 30 x 40 cm 50 x 60 cm What are their dimensions; size, thickness and weight? Size: 50 x 60 cm, thickness: 3 mm, weight: 1.5kg