NEWS

Summer 2005
The Gossard SuperSmooth bra, launched in 2005, is a revolutionary garment. Using the latest technology, it provides invisible support and shaping while being really comfortable to wear. Gossard aimed to convey these benefits to customers as clearly as possible and our holograms were prominent in its launch campaign. ColourHolographic’s Anne Breda explains: ‘Gossard needed to demonstrate to women that the SuperSmooth bra will give them today’s look of a beautiful, natural shape and fit like a second skin. Holograms were an integral part of the campaign because, being three-dimensional, they are uniquely able to convey these benefits. For Gossard, it was rather like having a model in every retail outlet simultaneously.”